“While we’re a wedding venue, we do weekend events. Rehearsals are Friday night, the wedding and after party on Saturday, then the farewell breakfast on Sunday. Essentially, we have three or four weddings every weekend, each with 130 to 220 guests.
We’re marketing to couples who want to have a great party, along with a great weekend where they can spend time with friends and family, informally celebrating their wedding.
Our clients come from Boston, New York City and other drivable locations. We have to be accessible from throughout New England and New York. We craft the message around being a small, intimate venue and the fact that we’re an hour from Boston, 40 minutes from Providence, two hours from Fairfield County, and just a minute off the highway.
We have guest rooms in some of our properties that can accommodate up to about 40 people. So we depend on having other suitable hotel rooms nearby. Any B&B that wants to have a business in Thompson would really be great for us. When you have 130 guests here, they’re also looking for something to do nearby before the wedding starts, so it’s nice to be able to visit a cool café or hike a trail in town.
There is another place in town that does weddings and that’s good for us, too. If you’re making a special trip to see a venue, having another great property attracts more people that will come to see both.
A number of years ago, the Town of Thompson revised the zoning regulations, which were very much not in our favor and now are in our favor. We’ve worked collaboratively to get that done. The benefit to somebody who’s thinking of relocating a business here is that you don’t have the kind of regulatory environment that is looking over your shoulder all the time.
I’m not over at Town Hall a lot but when I am, I get responsive attention.”